Google Ads Search Certification Answers

What is value-based bidding?

Sara TaylorComments Off on What is value-based bidding?
  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.

The correct answer is:

  • It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.

Related Post
Google Ads Search Certification Answers

What’s an advantage of using Smart Bidding with broad match?

Sara Taylor

It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time. It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, […]
Google Ads Search Certification Answers

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

Sara Taylor

Using phrase match Using exact match Using broad match Using keyword targeting The correct answer is: Using exact match.
Google Ads Search Certification Answers

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

Sara Taylor

The recommendations provide general insight from Google. The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations are created by higher-level account executives. The correct answer is: The recommendations are tailored to the specific account.