Google Ads Search Certification Answers

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Sara TaylorComments Off on What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.
  • Ad quality determines this. It’s based on ad and website relevance.
  • Bids determines this. It’s based on how much marketers will pay for a click.
  • Asset impact determines this. It’s based on sitelinks and image assets.

The correct answer is:

  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.

Related Post
Google Ads Search Certification Answers

What is value-based bidding?

Sara Taylor

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding […]
Google Ads Search Certification Answers

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

Knowledge Glass

With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine. With Google Ads, you can choose a maximum amount to spend per month. Download Google […]
Google Ads Search Certification Answers

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

Knowledge Glass

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. Download Google Ads Search Certification Exam Answers (PDF)