Google Ads Search Certification Answers

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

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Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

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WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?

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To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

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It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content. Her business will have a competitive presence with similar businesses during searches. Users will receive ads when physically near any of Bernadette’s storefronts. Download Google Ads Search Certification Exam Answers (PDF)