Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

How can Google AI help marketers reach potential customers?

By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend. By equipping responsive search ads to offer recommendations for optimizing marketers’ websites By defining business goals for marketers based on their offline conversion data By recognizing nuance in human language and using that capability […]

Which two asset types can also be served as account-level automated assets?

Dynamic callouts Promotional callouts Call asset Dynamic sitelinks The correct answer is: Dynamic callouts Dynamic sitelinks.

You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?

You can increase your campaign reach by using broad match with manual bidding. You can add broad match keywords for exact match keywords across campaigns. You can use AI-powered creative and responsive search ads. You can organize all of your ad groups by a common theme. You can use brand restrictions for branded campaigns when […]