Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR Download Google Ads Search Certification Exam Answers (PDF)

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

Include three to five ads, and at least three extensions in each ad group. Set a keyword bid of at least $10 for each active ad group. Implement one ad per ad group keyword, to a maximum of 100 ads. Choose a minimum 100 keywords of all match types to capture traffic. Optimize the campaign’s […]

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may be misspelling his keywords. His bid for the ad is too low. Download Google Ads Search Certification Exam Answers (PDF)