Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)

When are automated extensions, such as Seller Ratings, shown?

When an account is white-listed for them. When Google predicts they’ll improve ad performance. When an automated extension campaign is created. When an advertiser manually opts in to receive them. Download Google Ads Search Certification Exam Answers (PDF)

Which is required for an ad to be served to a user?

The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)