Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)

What are three signals broad match uses to match Search ads with queries? Select 3 Correct Responses

Language Geographic Device Interests Smart Bidding The correct answer is: Language Geographic Smart Bidding

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Removing an extension from the ad. Improving the navigability of the landing page. Increasing the bid amount of the ad. Determining the location of users. Download Google Ads Search Certification Exam Answers (PDF)