Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website. Download Google Ads Search Certification Exam Answers (PDF)

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “”all-inclusive vacation Paris.”” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday Download Google Ads Search Certification Exam Answers (PDF)

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts to people nearby the store. By targeting specific device operating systems. By setting campaign start/end dates. Download Google Ads Search Certification Exam Answers (PDF)