Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

Less click-fraud Longer funnels Lower eCTR Greater flexibility More relevance The correct answer is: Greater flexibility More relevance

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Increasing the bid amount of the ad. Determining the location of users. Removing an asset from the ad. Improving the navigability of the landing page. The correct answer is: Improving the navigability of the landing page.

What are two ways optimization score can help marketers succeed? Select 2 Correct Responses

Determines which campaigns to prioritize for improvements. Documents campaign budget for marketing teams. Speeds up implementation for enhancements to campaigns. Uses Google AI to plan campaigns without the need for input. The correct answer is: Determines which campaigns to prioritize for improvements. Speeds up implementation for enhancements to campaigns.