Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight from Google. The recommendations are created by higher-level account executives. Download Google Ads Search Certification Exam Answers (PDF)

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

Delivery times Device types Keyword list Country targets Default bid amount Download Google Ads Search Certification Exam Answers (PDF)

What’s an accurate description of callout extensions?

Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Download Google Ads Search Certification Exam Answers (PDF)