Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

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  • Incorporating an image to make the ad more enticing.
  • Making the headline bold to potentially improve the eCTR.
  • Using colors in the message text to improve Quality Score.
  • Adding seasonal messaging during the holiday season.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

How does automating your bid contribute to a successful Google Ads campaign?

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Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]
Google Ads Search Certification Answers

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

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WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

With Dynamic Search Ads, what does the advertiser provide?

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A list of search terms A list of web pages Aheadline Amachine-learningalgorithm Download Google Ads Search Certification Exam Answers (PDF)

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