Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

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  • Incorporating an image to make the ad more enticing.
  • Making the headline bold to potentially improve the eCTR.
  • Using colors in the message text to improve Quality Score.
  • Adding seasonal messaging during the holiday season.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

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Reach people based on specific demographics such as marital and education status Reach people who have been identified as being in the mindset to buy Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s) Find new customers that share the behaviors and characteristics of your […]
Google Ads Search Certification Answers

Each Similar Audience has its seed list members removed to ensure what?

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That ads are shown in competitive positions That only highly-relevant traffic is targeted That ads do not risk double-serving That no user overlaps between a similar list and its seed list Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

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A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)

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