Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Knowledge GlassComments Off on Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
  • Incorporating an image to make the ad more enticing.
  • Making the headline bold to potentially improve the eCTR.
  • Using colors in the message text to improve Quality Score.
  • Adding seasonal messaging during the holiday season.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

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If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Google Ads Search Certification Answers

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

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Removing Similar Audiences from Remarketing campaigns Use Similar Audiences to re-connect with past visitors to your site Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists Use Similar Audiences to find new visitors for your site Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What’s an accurate description of callout extensions?

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Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Download Google Ads Search Certification Exam Answers (PDF)