Google Ads Search Certification Answers

Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses

Sara TaylorComments Off on Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses
  • Discovery
  • Performance Max
  • Search
  • Video

The correct answer is:

  • Search
  • Video

 

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Google Ads Search Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Knowledge Glass

Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Knowledge Glass

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

Sara Taylor

You’d highlight queries, the ad formats, and keywords. You’d highlight AI capabilities, bid strategies, and creatives. You’d highlight queries, marketing goals, and Search ads. You’d highlight targeting, ad formats, and bid strategies. The correct answer is: You’d highlight targeting, ad formats, and bid strategies.