Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.
The appropriate bid can often be a static target that’s challenging to reach. The customer journey has become more complex and therefore bids should be based on general user behavior. If you don’t bid efficiently, you could miss valuable conversions. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
A mention of prices, promotions, and exclusive offers Encouraging potential customers to take action More landing pages to visit A variety of emoji to catch the attention of potential customers Highlighting what makes his business unique Download Google Ads Search Certification Exam Answers (PDF)