Target return on ad spend (tROAS) Target impression share Maximize clicks Target cost-per-acquisition (tCPA) The correct answer is: Maximize clicks.
Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact. Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time. Google AI lets Smart Bidding anticipate which queries will have the highest volume and it […]
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]