Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)
The headline component The website URL component The conversion component The description component Download Google Ads Search Certification Exam Answers (PDF)
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)