Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]

Which two searches may prompt the marketing manager’s ad? (Choose two.)

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Boats and ships Boat adventure Travel on a paddle ship A green boat paddle Rowboat paddling Download […]

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)