Google Ads Search Certification Answers

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

Sara TaylorComments Off on Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?
  • You’d highlight queries, the ad formats, and keywords.
  • You’d highlight AI capabilities, bid strategies, and creatives.
  • You’d highlight queries, marketing goals, and Search ads.
  • You’d highlight targeting, ad formats, and bid strategies.

The correct answer is:

  • You’d highlight targeting, ad formats, and bid strategies.

 

Related Post
Google Ads Search Certification Answers

Which three factors impact a Search ad’s auction-time ad quality?

Sara Taylor

Bidding strategy Ad relevance Ad Rank Expected clickthrough rate Ad landing page experience The correct answer is: Ad relevance Expected clickthrough rate Ad landing page experience
Google Ads Search Certification Answers

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Sara Taylor

Increasing the bid amount of the ad. Determining the location of users. Removing an asset from the ad. Improving the navigability of the landing page. The correct answer is: Improving the navigability of the landing page.
Google Ads Search Certification Answers

How can marketers predict the impact of applying recommendations on their optimization score?

Sara Taylor

Each recommendation shows its impact on the optimization score as a percentage. Use Google AI to forecast the increase in conversions as a result of recommendations. Leverage trusted, third-party tools to analyze and optimize their campaigns. Cross reference the settings of comparable campaigns with higher optimization scores. The correct answer is: Each recommendation shows its […]