- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
Distribution Validation Simulation Instrumentation Differentiation Download Google Ads Search Certification Exam Answers (PDF)
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]