Google Ads Search Certification Answers

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

Knowledge GlassComments Off on Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
  • More relevance
  • Less click-fraud
  • Greater flexibility
  • Longer funnels
  • Lower eCTR

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

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Brand awareness and reach Website traffic Leads Product and brand consideration The correct answer is: Leads.
Google Ads Search Certification Answers

Which two asset types can also be served as account-level automated assets?

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Dynamic callouts Promotional callouts Call asset Dynamic sitelinks The correct answer is: Dynamic callouts Dynamic sitelinks.
Google Ads Search Certification Answers

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

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Responsive search ads provide greater flexibility. Responsive search ads provide lower eCTR. Responsive search ads provide longer funnels. Responsive search ads provide more relevance. Responsive search ads provide less click fraud. The correct answer is: Responsive search ads provide greater flexibility. Responsive search ads provide more relevance.