- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
Download Google Ads Search Certification Exam Answers (PDF)
Related Post
Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.” Bob’s ad will only appear if the search terms contain the exact keyword, “television.” Bob’s ad will only appear if the search term is […]
Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
The ad quality could lower cost-per-click by 40% or more. The ad could help the advertiser receive more bids in the auction. The ad click-through rate could lead to a higher Ad Rank. The ad could increase the cost-per-click for the advertiser. The correct answer is: The ad click-through rate could lead to a higher […]
Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct Responses
Manual CPC Maximize conversion value Maximize conversion value with target ROAS Target impression share The correct answer is: Maximize conversion value Maximize conversion value with target ROAS