- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
Download Google Ads Search Certification Exam Answers (PDF)
Related Post
The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
Promote videos about the business mission. Encourage consumers to purchase electric cars. Increase email list signups from potential consumers. Have more people view the company’s website. The correct answer is: Increase email list signups from potential consumers.
The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?
They could use a Video campaign. They could use a Search campaign. They could use a Performance Max campaign. They could use a Discovery campaign. The correct answer is: They could use a Search campaign. They could use a Discovery campaign.
When should you use Remarketing Lists for Search Ads?
To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past Download Google Ads […]