- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task
Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Search Certification Exam Answers (PDF)
To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Search Certification Exam Answers (PDF)
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
Testing and reporting on the speed of Brian’s websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian’s sales with ad serving data Download Google Ads Search Certification Exam Answers (PDF)