- Highlight information about value-adding attributes of your business, products, or services.
- Extend ads with a phone number, allowing mobile users to directly call your business.
- Gives you the option of driving traffic to your website or to the app store from a single text ad.
- Direct users to specific pages of your website.
Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
The URL displaying your website address. The promotion behind your advertisement. The phone number of your business. The location of your business. Download Google Ads Search Certification Exam Answers (PDF)
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
$2.51 $5 $4.50 $2.50 Download Google Ads Search Certification Exam Answers (PDF)