- Highlight information about value-adding attributes of your business, products, or services.
- Extend ads with a phone number, allowing mobile users to directly call your business.
- Gives you the option of driving traffic to your website or to the app store from a single text ad.
- Direct users to specific pages of your website.
When an account is white-listed for them. When Google predicts they’ll improve ad performance. When an automated extension campaign is created. When an advertiser manually opts in to receive them. Download Google Ads Search Certification Exam Answers (PDF)
Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob’s ad will appear if the search terms contain all three of the exact keywords. […]
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? The campaign’s budget needs to be […]