What content could be used for a structured snippet extension?

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Search Certification Exam Answers (PDF)

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Bid strategy report Auction analysis Performance strategy planner Bidding keyword report The correct answer is: Bid strategy report.