Responsive search ads provide greater flexibility. Responsive search ads provide lower eCTR. Responsive search ads provide longer funnels. Responsive search ads provide more relevance. Responsive search ads provide less click fraud. The correct answer is: Responsive search ads provide greater flexibility. Responsive search ads provide more relevance.
It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]
Asset impact, which includes sitelinks and image assets. Bids, which is how much marketers will pay for a click. Ad quality, which is based on ad and website relevance. Ad Rank, which is based on a variety of factors to show useful ads. The correct answer is: Ad Rank, which is based on a variety […]