- Lower bid rates can be utilized, based on inventory levels.
- Keyword lists can be automatically created based on website offerings.
- The inventory update dates can be manually set.
- Additional web crawlers can be employed to review her inventory.
Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
Industry data Account executives User generated scenarios Company sales figures Account settings Download Google Ads Search Certification Exam Answers (PDF)
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 Download Google Ads […]
It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy. Download Google Ads Search Certification Exam Answers (PDF)