- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads, you can choose a maximum amount to spend per month.
Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission. Increase e-mail list sign-ups from potential customers. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Search Certification Exam Answers (PDF)
Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks Download Google Ads Search Certification Exam Answers (PDF)