Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has heard of his company’s business but never visited the company’s website Someone who has added items to a shopping basket on his company’s website but then abandoned it Someone who has seen his company’s ads but never clicked on them Someone who has visited numerous similar websites Download Google Ads Search Certification […]

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

Include three to five ads, and at least three extensions in each ad group. Set a keyword bid of at least $10 for each active ad group. Implement one ad per ad group keyword, to a maximum of 100 ads. Choose a minimum 100 keywords of all match types to capture traffic. Optimize the campaign’s […]

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her ads will appear above and below search results when people search for related keywords. A video summary of her product line will be automatically generated by the system and placed on YouTube. Her ads will […]