Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses

More relevance will help you test those combinations. Greater flexibility will help you test those combinations. Longer funnels will help you test those combinations. Lower eCTR will help you test those combinations. Less click fraud will help you test those combinations. The correct answer is: More relevance will help you test those combinations. Greater flexibility […]

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

It will improve by the end of the day. It will improve by the end of the month. It will improve upon acceptance. It will gradually improve by the end of the week. The correct answer is: It will improve upon acceptance.

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Increasing the trustworthiness of the website. Reducing the bid rate on the ad. The correct answer is: Changing the call-to-action message of the ad.