Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on […]

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Ad extensions Keywords Bids Ads Budgets Download Google Ads Search Certification Exam Answers (PDF)

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Distribution Validation Simulation Instrumentation Differentiation Download Google Ads Search Certification Exam Answers (PDF)