Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

Allows advertisers to provide details about their product or service Users often will often notice this first Gives users an idea of where they’ll go if they click the ad Takes users to a specific page of a website The correct answer is: Description (1) Final URL (4) Display URL (3) Headline (2)

What can the Performance Planner assist you with?

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience Download Google Ads Search Certification Exam Answers (PDF)