- Remove ad extensions.
- Create a helpful, relevant landing page for the ad.
- Reduce the number of words in the ad.
- Control user signals and attributes.
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Search Certification Exam Answers (PDF)
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John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads […]