Google Ads Search Certification Answers

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Knowledge GlassComments Off on Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
  • Remove ad extensions.
  • Create a helpful, relevant landing page for the ad.
  • Reduce the number of words in the ad.
  • Control user signals and attributes.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Where is the bid status, performance trend over time, and conversion delay reporting found?

Sara Taylor

In the bidding keyword report In the performance strategy planner In the bid strategy report In the auction analysis The correct answer is: In the bid strategy report.
Google Ads Search Certification Answers

Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?

Knowledge Glass

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Knowledge Glass

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)