- Remove ad extensions.
- Create a helpful, relevant landing page for the ad.
- Reduce the number of words in the ad.
- Control user signals and attributes.
Download Google Ads Search Certification Exam Answers (PDF)
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Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
His bid for the ad is too low. He has too much information listed in his ad assets. He hasn’t supplied a link for the ad. Users may be misspelling his keywords. The correct answer is: His bid for the ad is too low.
Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
Industry data Account executives User generated scenarios Company sales figures Account settings Download Google Ads Search Certification Exam Answers (PDF)
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Search Certification Exam Answers (PDF)