- Remove ad extensions.
- Create a helpful, relevant landing page for the ad.
- Reduce the number of words in the ad.
- Control user signals and attributes.
Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
Watching a YouTube video on rose cultivation. Searching for related gardening information. Browsing Carrie’s store website. Reading an e-mail from Carrie’s business. Download Google Ads Search Certification Exam Answers (PDF)
Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.
For vendors like Yan, what’s the simplest method for using Dynamic Search Ads? Landing pages from standard ad groups Page feeds URL filtering Categories from dynamic search engines Download Google Ads Search Certification Exam Answers (PDF)
You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. Download Google Ads Search Certification Exam Answers (PDF)