- Remove ad extensions.
- Create a helpful, relevant landing page for the ad.
- Reduce the number of words in the ad.
- Control user signals and attributes.
Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
Goals and analytics. Loading and site speed. Content and formatting. Length and extensions. Download Google Ads Search Certification Exam Answers (PDF)
Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “”all-inclusive vacation Paris.”” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday Download Google Ads Search Certification Exam Answers (PDF)
Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
3 6 4 5 Download Google Ads Search Certification Exam Answers (PDF)