- Remove ad extensions.
- Create a helpful, relevant landing page for the ad.
- Reduce the number of words in the ad.
- Control user signals and attributes.
It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
Time Interest Intent Device Location I love historical sites and San Francisco. (2) It is 10 a.m. (1) I am using my tablet. (4) I am sitting in a train station in London. (5) I need to book a boat ride. (3) Download Google Ads Search Certification Exam Answers (PDF)
Providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Download Google Ads Search Certification Exam Answers (PDF)
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
It’s a metric that scores the quality of traffic that clicks on your ads It’s an estimate of the quality of your ads, keywords, and landing pages. It’s a final score that’s based on every element of the structure of your account. It’s feedback left by users who’ve clicked on your ad and browsed your […]