Google Ads Search Certification Answers

What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) What’s the third component?

Knowledge GlassComments Off on What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) What’s the third component?
  • The URL displaying your website address.
  • The promotion behind your advertisement.
  • The phone number of your business.
  • The location of your business.

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Google Ads Search Certification Answers

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

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URL filtering Categories Landing pages Page feeds Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What can the Performance Planner recommend?

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What can the Performance Planner recommend? Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Download Google Ads Search Certification Exam Answers (PDF)