Google Ads Search Certification Answers

In which two ways does optimization score help marketers succeed?

  • It uses Google AI to plan campaigns without any need for input.
  • It determines which campaigns should be prioritized for improvements.
  • It documents campaign budget for marketing teams.
  • It speeds up the implementation for enhancements to campaigns.

The correct answer is:

  • It determines which campaigns should be prioritized for improvements.
  • It speeds up the implementation for enhancements to campaigns.