Google Ads Search Certification Answers

In which two ways does optimization score help marketers succeed?

Sara TaylorComments Off on In which two ways does optimization score help marketers succeed?
  • It uses Google AI to plan campaigns without any need for input.
  • It determines which campaigns should be prioritized for improvements.
  • It documents campaign budget for marketing teams.
  • It speeds up the implementation for enhancements to campaigns.

The correct answer is:

  • It determines which campaigns should be prioritized for improvements.
  • It speeds up the implementation for enhancements to campaigns.

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Google Ads Search Certification Answers

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 Download Google Ads […]
Google Ads Search Certification Answers

What is a main benefit of using Search Audience solutions?

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They can help send the right message to the right customer with the right bid. They automatically generate new keyword and ad content suggestions. They get detailed analytical insights about search network performance. They identify ad extension opportunities to improve average click-through rates. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

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It’s an estimate of the quality of your ads, keywords, and landing pages. It’s feedback left by users who’ve clicked on your ad and browsed your website. It’s a metric that scores the quality of traffic that clicks on your ads It’s a final score that’s based on every element of the structure of your […]