You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

Their ad will appear if the search terms have the same meaning as the keyword. Their ad will appear if the search terms include the meaning of the keyword. Their ad will appear if the search terms are related to the keyword. Their ad will appear if the search terms contain all three of the […]

Which three factors impact a Search ad’s auction-time ad quality?

Bidding strategy Ad relevance Ad Rank Expected clickthrough rate Ad landing page experience The correct answer is: Ad relevance Expected clickthrough rate Ad landing page experience

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

Leads Brand awareness and reach Product and brand consideration Website traffic The correct answer is: Leads.