You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

How can Performance Planner serve your business?

By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Search Certification Exam Answers (PDF)

Which statement is true about serving relevant ad extensions?

They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take action. They provide advertisers with additional insights within the search term report. They generate new creative suggestions for both keywords and ads. Download Google Ads Search Certification Exam Answers (PDF)

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand.  How does the negative keyword help Jimmy’s advertising campaign?

Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. Download […]