Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]
Creating ads that pertain to the keywords. Having a clear and simple landing page. Creating ads likely to get clicks. Raising the bid amount. The correct answer is: Raising the bid amount.