- Affinity Audience
- In-Market Audience
- Detailed Demographics
- Similar Audiences for Search
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The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?
They could use a Video campaign. They could use a Search campaign. They could use a Performance Max campaign. They could use a Discovery campaign. The correct answer is: They could use a Search campaign. They could use a Discovery campaign.
In which way can marketers predict the impact of applying recommendations on their optimization score?
Google AI is used to forecast how conversions will be increased as a result of recommendations. Trusted, third-party tools are leveraged to analyze and optimize campaigns. Every recommendation shows how it affects optimization score as a percentage. The settings of comparable campaigns are cross-referenced with higher optimization scores. The correct answer is: Every recommendation shows […]
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Growth, reach, and traffic Influence, awareness, and promotion Sales, consideration, and integrity Relevance, control, and results The correct answer is: Relevance, control, and results.