Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

• Because not bidding efficiently can make you miss valuable conversions
• Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
• Because the customer journey has become more complex and bids should therefore be based on general user behavior.
• Because the right bid can often be a hard-to-reach static target

The correct answer is:

• Because not bidding efficiently can make you miss valuable conversions.