- The headline component
- The website URL component
- The conversion component
- The description component
You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
Removing Similar Audiences from Remarketing campaigns Use Similar Audiences to re-connect with past visitors to your site Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists Use Similar Audiences to find new visitors for your site Download Google Ads Search Certification Exam Answers (PDF)
Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]