What Search Network text ad component provides up to three fields of 30 characters each?

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand.  How does the negative keyword help Jimmy’s advertising campaign?

Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. Download […]

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

What else must the advertiser include? The landing page The site tag The analytics The description Download Google Ads Search Certification Exam Answers (PDF)

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Search Certification Exam Answers (PDF)