Google Ads Search Certification Answers

What’s an accurate description of callout extensions?

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  • Extends ads with a phone number, allowing mobile users to directly call a business.
  • A mobile-only format that enables users to contact a business via text messages.
  • Additional links that direct users to specific pages of a website.
  • Short, specific snippets of text that highlight value-adding attributes.

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Google Ads Search Certification Answers

Which is required for an ad to be served to a user?

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The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)
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Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

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Displayed ads are relevant to a potential customer’s Google search. Potential customers can search the ads for specific products. Ads appear intermixed with organic search results. Ads send follow-up information to the potential customer. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

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A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)