- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
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Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
Give potential customers the ability to contact a business via a text message Highlight key information and unique selling points of a business Allow users to navigate to specific pages directly from an ad Provide potential customers with the ability to call a business directly from an ad Download Google Ads Search Certification Exam Answers […]
Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid Download Google Ads Search Certification Exam Answers (PDF)
Each Similar Audience has its seed list members removed to ensure what?
That ads are shown in competitive positions That only highly-relevant traffic is targeted That ads do not risk double-serving That no user overlaps between a similar list and its seed list Download Google Ads Search Certification Exam Answers (PDF)
