Google Ads Search Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Knowledge GlassComments Off on Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Maximize clicks
  • Target return on ad spend (tROAS)

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Knowledge Glass

Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Sara Taylor

The ad will lead to a higher cost-per-click for the advertiser. The higher expected click-through rate will lead to a higher Ad Rank. The advertiser will receive more bids in the auction. The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The correct answer is: The higher […]
Google Ads Search Certification Answers

A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses

Sara Taylor

Ad relevance affects auction-time ad quality. Bidding strategy affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects auction-time ad quality. Ad Rank affects auction-time ad quality. The correct answer is: Ad relevance affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects […]