- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
Download Google Ads Search Certification Exam Answers (PDF)
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Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)
A mention of prices, promotions, and exclusive offers Encouraging potential customers to take action More landing pages to visit A variety of emoji to catch the attention of potential customers Highlighting what makes his business unique Download Google Ads Search Certification Exam Answers (PDF)
In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses
By documenting campaign budget for marketing teams By speeding up implementation for enhancements to campaigns By using Google AI to plan campaigns without the need for input By determining which campaigns to prioritize for improvements The correct answer is: By speeding up implementation for enhancements to campaigns By determining which campaigns to prioritize for improvements
Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may be misspelling his keywords. His bid for the ad is too low. Download Google Ads Search Certification Exam Answers (PDF)