- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?
Exact Broad Broad-match modiﬁer Phrase Download Google Ads Search Certification Exam Answers (PDF)
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Search Certification Exam Answers (PDF)
Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)