- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
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Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “”all-inclusive vacation Paris.”” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday Download Google Ads Search Certification Exam Answers (PDF)
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
Search ads can appear within organic search results. Search ads can include videos of relevant products. Search ads can automatically send follow-up information to potential customers. Search ads can appear on relevant searches by potential customers. The correct answer is: Search ads can appear on relevant searches by potential customers.
Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
Industry data Account executives User generated scenarios Company sales figures Account settings Download Google Ads Search Certification Exam Answers (PDF)