- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
Download Google Ads Search Certification Exam Answers (PDF)
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Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)
Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
Delivery times Device types Keyword list Country targets Default bid amount Download Google Ads Search Certification Exam Answers (PDF)
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Ad extensions Keywords Bids Ads Budgets Download Google Ads Search Certification Exam Answers (PDF)