- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions Download Google Ads Search Certification Exam Answers (PDF)
Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?
Exact Broad Broad-match modiﬁer Phrase Download Google Ads Search Certification Exam Answers (PDF)