- Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
- Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
- Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
- Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Search Certification Exam Answers (PDF)
You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear and simple landing page. Download Google Ads Search Certification Exam Answers (PDF)
It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
Time Interest Intent Device Location I love historical sites and San Francisco. (2) It is 10 a.m. (1) I am using my tablet. (4) I am sitting in a train station in London. (5) I need to book a boat ride. (3) Download Google Ads Search Certification Exam Answers (PDF)