Google Ads Search Certification Answers

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Sara TaylorComments Off on Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
  • Use of contextual signals
  • Use cross-device reporting
  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

The correct answer is:

  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

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John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

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With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads […]