Google Ads Search Certification Answers

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Sara TaylorComments Off on Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
  • Use of contextual signals
  • Use cross-device reporting
  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

The correct answer is:

  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

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Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

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The ad will lead to a higher cost-per-click for the advertiser. The higher expected click-through rate will lead to a higher Ad Rank. The advertiser will receive more bids in the auction. The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The correct answer is: The higher […]
Google Ads Search Certification Answers

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

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A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses

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Ad relevance affects auction-time ad quality. Bidding strategy affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects auction-time ad quality. Ad Rank affects auction-time ad quality. The correct answer is: Ad relevance affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects […]