Google Ads Search Certification Answers

Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?

Sara TaylorComments Off on Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
  • The ad quality could lower cost-per-click by 40% or more.
  • The ad could help the advertiser receive more bids in the auction.
  • The ad click-through rate could lead to a higher Ad Rank.
  • The ad could increase the cost-per-click for the advertiser.

The correct answer is:

  • The ad click-through rate could lead to a higher Ad Rank.

 

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Google Ads Search Certification Answers

How can Performance Planner serve your business?

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By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Search Certification Exam Answers (PDF)
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Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

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His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)
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When creating an ad, how does Greg know what it will look like to his potential customers?

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Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign […]