Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Increasing the bid amount of the ad. Determining the location of users. Removing an asset from the ad. Improving the navigability of the landing page. The correct answer is: Improving the navigability of the landing page.

What are two ways optimization score can help marketers succeed? Select 2 Correct Responses

Determines which campaigns to prioritize for improvements. Documents campaign budget for marketing teams. Speeds up implementation for enhancements to campaigns. Uses Google AI to plan campaigns without the need for input. The correct answer is: Determines which campaigns to prioritize for improvements. Speeds up implementation for enhancements to campaigns.

How can Performance Planner serve your business?

By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Search Certification Exam Answers (PDF)