Google Ads Search Certification Answers

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

Sara TaylorComments Off on When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?
  • It could lower the cost-per-click by 40% or more.
  • It could help the ad get a higher placement on the Ad Rank.
  • It could increase the cost-per-click for the advertiser.
  • It could help the advertiser receive more bids in the auction.

The correct answer is:

  • It could help the ad get a higher placement on the Ad Rank.

 

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