Google Ads Search Certification Answers

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

Sara TaylorComments Off on When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?
  • It could lower the cost-per-click by 40% or more.
  • It could help the ad get a higher placement on the Ad Rank.
  • It could increase the cost-per-click for the advertiser.
  • It could help the advertiser receive more bids in the auction.

The correct answer is:

  • It could help the ad get a higher placement on the Ad Rank.

 

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Google Ads Search Certification Answers

Which user type would the Google Ads system closely match as an Affinity audience?

Knowledge Glass

A student who is looking for loan advice A parent who is caring for their toddler An individual who is interested in purchasing a car Someone who has demonstrated a qualified interest in movies Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Knowledge Glass

Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear and simple landing page. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? Select 2 Correct Responses

Sara Taylor

By setting campaign start/end dates. By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By targeting specific device operating systems. By adding coupon alerts to people nearby the store. The correct answer is: By setting campaign start/end dates. By creating a new ad group for the sale.