Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
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They can help send the right message to the right customer with the right bid. They automatically generate new keyword and ad content suggestions. They get detailed analytical insights about search network performance. They identify ad extension opportunities to improve average click-through rates. Download Google Ads Search Certification Exam Answers (PDF)