Google Ads Search Certification Answers

How can marketers use AI-powered Search ads to serve their business needs?

  • By using exact match keywords as a means of helping AI-powered Search reach particular audiences
  • By lowering paid-search budgets and reinvesting in high-quality image assets
  • By relying on manual bidding for queries that marketers believe will drive the most value
  • By utilizing broad match, Smart Bidding, and Responsive Search Ads together

The correct answer is:

  • By utilizing broad match, Smart Bidding, and Responsive Search Ads together.