Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding Download Google Ads Search Certification Exam Answers (PDF)

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances of showing more than one ad per auction. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means more options for success in an auction. Download […]

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

Their ad will appear if the search terms have the same meaning as the keyword. Their ad will appear if the search terms include the meaning of the keyword. Their ad will appear if the search terms are related to the keyword. Their ad will appear if the search terms contain all three of the […]