Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions Download Google Ads Search Certification Exam Answers (PDF)

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses

Reviewing and applying individual recommendations within each of the categories Opting in to apply particular recommendations automatically Reviewing and applying individual recommendations in your Keyword report Using “Apply all” to implement every recommendation with one click Reviewing recommendations and making adjustments under campaign settings The correct answer is: Reviewing and applying individual recommendations within each […]

You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct Responses

Discovery campaign Search campaign Shopping campaign Performance Max campaign The correct answer is: Discovery campaign Shopping campaign