Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Expanded text ads can help achieve this goal. Responsive search ads can help achieve this goal. Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal. The correct answer is: Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal.

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically. With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa. With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time. With Google AI, marketers no longer need […]

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Industry data Account executives User generated scenarios Company sales figures Account settings Download Google Ads Search Certification Exam Answers (PDF)