Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad […]

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? Select 3 Correct Responses

Highlighting what makes his business unique A variety of emoji to catch the attention of potential customers Encouraging potential customers to take action A mention of prices, promotions, and exclusive offers More landing pages to visit The correct answer is: Highlighting what makes his business unique Encouraging potential customers to take action A mention of […]

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)