- To judge the popularity of her website compared to others
- To understand the network performance of her website
- To find how close her campaign is from potential ideal results
- To compare the efficacy of her ad text creative with that of other ads
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion Download Google Ads Search Certification Exam Answers (PDF)
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
Testing and reporting on the speed of Brian’s websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian’s sales with ad serving data Download Google Ads Search Certification Exam Answers (PDF)
Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)