Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Download Google Ads Search Certification Exam Answers (PDF)

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)