Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

Their ad will appear if the search terms have the same meaning as the keyword. Their ad will appear if the search terms include the meaning of the keyword. Their ad will appear if the search terms are related to the keyword. Their ad will appear if the search terms contain all three of the […]

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,800 to generate 1,400 conversions and a CPA of $7. An investment of $8,400 to generate 1,400 conversions and a CPA of $6. An investment of $9,600 to generate 1,600 conversions with a CPA of $6. An investment of $9,100 to generate 1,300 conversions and a CPA of $7. The correct answer […]

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

10,000 users 1,000 users 500 users 100 users Download Google Ads Search Certification Exam Answers (PDF)