Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Ad Rank determines this. It’s based on a variety of factors to show useful ads. Ad quality determines this. It’s based on ad and website relevance. Bids determines this. It’s based on how much marketers will pay for a click. Asset impact determines this. It’s based on sitelinks and image assets. The correct answer is: […]

When creating an ad, how does Greg know what it will look like to his potential customers?

Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview. Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. As he types in his URL, headline, and description, a preview of the mobile and desktop […]

Laverne has created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Enables her to partner with other similar businesses. Allows her to reach to all device types. Increases the geographic distribution of her ad. Extends her reach to additional sites. The correct answer is: Extends her reach to additional sites.