- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the number of ad groups. Download Google Ads Search Certification Exam Answers (PDF)
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)
Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your ads will be placed on all search engines. With Google Ads, you always pay using cost-per-reach, predetermined by your budget. You can set your own budget and can change it at any time. Machine models automatically determine your advertising budget. Download Google Ads Search Certification Exam Answers (PDF)