- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the number of ad groups. Download Google Ads Search Certification Exam Answers (PDF)
Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
Delivery times Device types Keyword list Country targets Default bid amount Download Google Ads Search Certification Exam Answers (PDF)
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
More followers on the store’s social media presence. Getting more customers to learn about his products. More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. Download Google Ads Search Certification Exam Answers (PDF)