- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
Removing Similar Audiences from Remarketing campaigns Use Similar Audiences to re-connect with past visitors to your site Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists Use Similar Audiences to find new visitors for your site Download Google Ads Search Certification Exam Answers (PDF)
As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
Sign in to the Google Ads account where you wish to make the text ad. In the page menu on the left of the screen, select Ads & Extensions. Choose the + button, and then select Text Ad from the available options. Enter the headlines, URL, and description lines you wish to use. Ensure the […]
When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.
What else must the advertiser include? The landing page The site tag The analytics The description Download Google Ads Search Certification Exam Answers (PDF)