Google Ads Search Certification Answers

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

Sara TaylorComments Off on Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses
  • Bidding strategy affects ad quality at auction time.
  • Expected clickthrough rate affects ad quality at auction time.
  • Ad Rank affects ad quality at auction time.
  • Ad relevance affects ad quality at auction time.
  • Ad landing page experience affects ad quality at auction time.

The correct answer is:

  • Expected clickthrough rate affects ad quality at auction time.
  • Ad relevance affects ad quality at auction time.
  • Ad landing page experience affects ad quality at auction time.

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Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

Knowledge Glass

By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts to people nearby the store. By targeting specific device operating systems. By setting campaign start/end dates. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Knowledge Glass

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]
Google Ads Search Certification Answers

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

Sara Taylor

By linking to Alex’s ad from related social-media groups. By including his ad on similar motorcycle accessory store websites. By showing his ad to people searching for related information about helmets. By displaying Alex’s ad on a website that reviews motorcycle helmets. The correct answer is: By showing his ad to people searching for related […]