You’ll see better campaign performance You’ll be implementing best practices routinely to your Google Ads accounts. You’ll be implementing responsive search ads automatically You’ll be able to opt in without a budget increase You’ll be automatically opting into Smart Bidding. The correct answer is: You’ll see better campaign performance You’ll be implementing best practices routinely […]
The appropriate bid can often be a static target that’s challenging to reach. The customer journey has become more complex and therefore bids should be based on general user behavior. If you don’t bid efficiently, you could miss valuable conversions. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.” Bob’s ad will only appear if the search terms contain the exact keyword, “television.” Bob’s ad will only appear if the search term is […]
