Google Ads Search Certification Answers

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Knowledge GlassComments Off on Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
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Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

What’s a key objective in delivering ad extensions?

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Providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which is required for an ad to be served to a user?

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The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)