Broad match Enhanced conversions Global site-wide tagging Consent mode Smart Bidding The correct answer is: Enhanced conversions Global site-wide tagging Consent mode
10,000 users 1,000 users 500 users 100 users Download Google Ads Search Certification Exam Answers (PDF)
It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]