What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion Download Google Ads Search Certification Exam Answers (PDF)

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her ads will appear above and below search results when people search for related keywords. A video summary of her product line will be automatically generated by the system and placed on YouTube. Her ads will […]