- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past Download Google Ads […]
You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
Removing Similar Audiences from Remarketing campaigns Use Similar Audiences to re-connect with past visitors to your site Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists Use Similar Audiences to find new visitors for your site Download Google Ads Search Certification Exam Answers (PDF)
Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
Lower bid rates can be utilized, based on inventory levels. Keyword lists can be automatically created based on website offerings. The inventory update dates can be manually set. Additional web crawlers can be employed to review her inventory. Download Google Ads Search Certification Exam Answers (PDF)