Google Ads Search Certification Answers

Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?

Knowledge GlassComments Off on Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?
  • Exact
  • Broad
  • Broad-match modifier
  • Phrase

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Knowledge Glass

$2.51 $5 $4.50 $2.50 Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

When creating an ad, how does Greg know what it will look like to his potential customers?

Sara Taylor

Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview. Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. As he types in his URL, headline, and description, a preview of the mobile and desktop […]
Google Ads Search Certification Answers

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

Knowledge Glass

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]