Which searches can an ad show for broad match keyword “bike tire repair”?

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

Less click-fraud Longer funnels Lower eCTR Greater flexibility More relevance The correct answer is: Greater flexibility More relevance

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

Displayed ads are relevant to a potential customer’s Google search. Potential customers can search the ads for specific products. Ads appear intermixed with organic search results. Ads send follow-up information to the potential customer. Download Google Ads Search Certification Exam Answers (PDF)

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

Allows advertisers to provide details about their product or service Users often will often notice this first Gives users an idea of where they’ll go if they click the ad Takes users to a specific page of a website The correct answer is: Description (1) Final URL (4) Display URL (3) Headline (2)