Google Ads Search Certification Answers

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

Sara TaylorComments Off on You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
  • Performance Planner leverages machine learning for forecasting.

The correct answer is:

  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner leverages machine learning for forecasting.

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