Google Ads Search Certification Answers

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

February 19, 2020Knowledge GlassComments Off on Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Match the bid to an industry benchmark.
Improve the ad’s quality score.
Decrease the number of ad groups.
Increase the number of ad groups.

Download Google Ads Search Certification Exam Answers (PDF)

Google Ads Search Certification Answers

What does adding callout extensions to your Google Search ads enable you to do?

March 3, 2020Knowledge Glass

Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Download Google Ads Search […]

Google Ads Search Certification Answers

Which user type would the Google Ads system closely match as an Affinity audience?

April 2, 2020Knowledge Glass

A student who is looking for loan advice A parent who is caring for their toddler An individual who is interested in purchasing a car Someone who has demonstrated a qualified interest in movies Download Google Ads Search Certification Exam Answers (PDF)

Google Ads Search Certification Answers

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

February 18, 2020Knowledge Glass

His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

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What does adding callout extensions to your Google Search ads enable you to do?

Which user type would the Google Ads system closely match as an Affinity audience?

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?