Google Ads Search Certification Answers

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Knowledge GlassComments Off on Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
  • Match the bid to an industry benchmark.
  • Improve the ad’s quality score.
  • Decrease the number of ad groups.
  • Increase the number of ad groups.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

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To judge the popularity of her website compared to others To understand the network performance of her website To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?

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To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

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URL filtering Categories Landing pages Page feeds Download Google Ads Search Certification Exam Answers (PDF)