Google Ads Search Certification Answers

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Knowledge GlassComments Off on Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
  • Match the bid to an industry benchmark.
  • Improve the ad’s quality score.
  • Decrease the number of ad groups.
  • Increase the number of ad groups.

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Google Ads Search Certification Answers

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Google Ads Search Certification Answers

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

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Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. The correct answer is: Selecting only relevant languages in campaign setup. Selecting distinct geographic areas.
Google Ads Search Certification Answers

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

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Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]