- To check for status issues
- To review new keyword opportunities
- To react to ever-changing external factors
- To analyze demographic performance
Download Google Ads Search Certification Exam Answers (PDF)
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How can ad extensions contribute to increasing user engagement?
With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location. Download Google Ads Search Certification Exam Answers (PDF)
When should you use Remarketing Lists for Search Ads?
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Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may be misspelling his keywords. His bid for the ad is too low. Download Google Ads Search Certification Exam Answers (PDF)