Google Ads Search Certification Answers

Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?

Knowledge GlassComments Off on Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?
  • To check for status issues
  • To review new keyword opportunities
  • To react to ever-changing external factors
  • To analyze demographic performance

Download Google Ads Search Certification Exam Answers (PDF)

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What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

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What does adding callout extensions to your Google Search ads enable you to do?

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Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Download Google Ads Search […]
Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)