Google Ads Search Certification Answers

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

  • Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
  • Using the Keyword Planner to find new keywords relevant to your target audience and business.
  • Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
  • Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

The correct answer is:

  • Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.