Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Sara TaylorComments Off on Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The advertiser will receive more bids in the auction.
  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

The correct answer is:

  • The higher expected click-through rate will lead to a higher Ad Rank.

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Google Ads Search Certification Answers

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

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Bob’s ad will show on searches for television features similar to UltraView1000. Bob’s ad will show on searches for UltraView1000 and additional words before and after. Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000. Bob’s ad will show on searches with only UltraView1000 included in […]
Google Ads Search Certification Answers

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

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His bid for the ad is too low. He has too much information listed in his ad assets. He hasn’t supplied a link for the ad. Users may be misspelling his keywords. The correct answer is: His bid for the ad is too low.
Google Ads Search Certification Answers

Which is required for an ad to be served to a user?

Knowledge Glass

The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)